Is “In-Perpetuity” Costing You Talent?
Have you ever requested in-perpetuity usage in a contract because it just seemed safer?
The truth is, it might be doing more harm than good. Especially when the usage doesn’t actually need to last forever.
Many talented actors decline otherwise great projects simply because the usage terms are unnecessarily overreaching. it may unintentionally narrow your talent pool. Many experienced, high-level performers understand the long-term implications of these terms and may opt out of the casting altogether. Meanwhile, those who do accept might not fully grasp what they’re signing away. This can lead to issues down the line for both the client and the talent. In the long run, fair and clearly defined usage not only protects everyone involved—it attracts top-tier talent who could be a better fit.
So… how do you know what kind of usage you really need? The following graphic can give you an idea.
Having said that, non-broadcast in-perpetuity is a smart option for internal use only, and widely accepted by professionals. It gives you flexibility without closing future doors for the talent.
Download the Infographic for later!
Need help quoting a project fairly
and competitively?
Try my Instant Quote Calculator. It breaks everything down by usage, budget, and time frame. You can also upload scripts and recording direction, info about your project.
A Community-Centered PSA on Real Estate Scams
Proud to have recently partnered with The Workmans and Toldwell on a PSA raising awareness about real estate scams targeting homeowners. This on-camera project not only allowed me to contribute locally but also showed how trusted, relatable talent can help deliver impactful messages that protect and empower communities.
Whenever I get newsletters, I generally feel like I am limited to only clicking on links or seeing the new offer someone shared, that I can't reply – instead I actually WANT to hear from you. Tell me about your background, ask about hiring talent, or even feedback on what you'd like to see more of from me. I'd love to connect with you and your team.
Maybe you wanna chat live or get more acquainted, check out my scheduler and set up a call with me completely free.
