Is “In-Perpetuity” Costing You Talent?

Requesting in-perpetuity usage rights may feel like the “safe” option, but it can actually shrink your talent pool and limit project quality. Experienced actors often avoid contracts with overly broad usage, while those who accept may not fully understand the long-term implications. Clear, fair usage terms protect both clients and talent, and ultimately attract stronger performers. With my usage infographic, easily understand when perpetual usage makes sense, and when it’s better to set limits.